Close
Close
Close
Active programme

Maharat for Tourism

The Middle East and North Africa region is witnessing a surge in tourism, but challenges persist due to inadequate state-level frameworks, post-COVID-19 recovery and entry barriers faced by marginalised groups, such as women and minorities. Despite nascent markets, there is substantial growth potential within the travel and tourism sector. 

The emerging trend of green and sustainable tourism presents an opportunity for an inclusive and resilient tourism sector throughout the region, particularly in low-income and rural areas where tourism is a high value sector. 

The Maharat for Tourism programme, financed by Google.org, supports young people throughout Egypt, the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Jordan, Lebanon, Tunisia and the Palestinian territories. The programme supports job seekers and small and medium-sized business owners to enhance their existing job skills within the travel and tourism sector, particularly through digital and soft skills training. Additionally, government policymakers are supported to create more enabling regulatory environments for productive tourism sectors in their regions.

With a particular focus on women and minorities, who currently have the lowest income and job participation in the MENA region, the programme offers a pathway to create sustainable livelihoods within the travel and tourism sector.