1. Learn from Industry Experts

The programme is designed in collaboration with leading tourism professionals, ensuring top-quality content that aligns with global industry standards. You’ll gain insights and skills that are directly applicable in today’s job market.

2. Flexible and User-Friendly Learning

Our digital training platform is crafted to accommodate your needs, allowing you to learn at your own pace—anytime, anywhere. Whether you’re using a phone, tablet, or laptop, the experience is seamless and engaging.

3. Comprehensive and Localised Curricula

With five customised training modules available in Arabic and English, the programme covers essential topics such as sustainable tourism, digital skills, and business development. It’s tailored to the specific needs of the MENA region.

4. Exclusive Networking Opportunities

Connect with industry professionals, SMEs, and fellow learners through in-person learning circles and online discussions. Expand your network and open doors to new career possibilities.

5. Boost Your Employability

The Maharat for Tourism programme equips you with the skills that top employers in tourism and hospitality are looking for. By completing the courses, you’ll enhance your CV and increase your chances of securing a job in this growing industry.

6. 100% Free and Accessible

No hidden costs—just free, high-quality training supported by Google.org. This initiative ensures that financial barriers don’t stand in the way of your professional growth.

7. Sustainable and Green Tourism Focus

Tourism is evolving, and sustainability is at the heart of it. The programme teaches best practices in eco-friendly tourism, helping you contribute to a more responsible and sustainable travel industry.

8. Be Part of a Regional Movement

The Maharat for Tourism programme spans across Egypt, Saudi Arabia, UAE, Qatar, Kuwait, Jordan, Lebanon, Tunisia, and Palestine, with potential expansion to Yemen and Libya. By joining, you become part of a regional initiative driving change and innovation in tourism.

More about Maharat for Tourism 

The Maharat for Tourism programme, supported by Google.org, supports young people throughout Egypt, the Kingdom of Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Jordan, Lebanon, Tunisia and the Palestinian territories. The programme supports job seekers and small and medium-sized business owners to enhance their job skills within the travel and tourism sector, particularly through digital and soft skills training. Additionally, government policymakers support creating more enabling regulatory environments for productive tourism sectors in their regions.

With a particular focus on women and minorities, who currently have the lowest income and job participation in the MENA region, the programme offers a pathway to create sustainable livelihoods within the travel and tourism sector.